YO! Powered By Happy
PR
YO! wanted to celebrate the return of their iconic conveyor belts post-pandemic with a bold stunt.
Since the belt had always brought joy to diners, we took it a step further—powering it with laughter. Teaming up with comedian Maddy Lucy Dann, we unveiled the idea at YO! during the Edinburgh Fringe Festival, where audience laughter set the belt in motion. To top it off, we banned well-known joy-thieves: Boris Johnson and Piers Morgan.
The campaign won Gold at the PR Moment Awards for Consumer PR Campaign of the Year
Role: Creative Director
Joy thieves are banned!!!
