Gatsby Tino Town
Social
The Gatsby Foundation helps young adults turn their passions into careers as technicians.
To show this, we created Tino Town—an 8-bit interactive Instagram experience. Users can explore a virtual town and discover technical careers that match their interests, like turning a love for guitar into a job as a live event technician.
Tino Town was the best performing campaign Gatsby have ever done
Role: Creative Director
Immerse yourself in Tino Town
Click on your passion tile, for example Go Karting and watch as a tag appears
Click the tag and be transported to another Instagram page which houses the below video. Showing how we can turn your hobby for Go Karting, into a job, namely aircraft maintenance
At the end of the campaign, we revealed one more surprise. We hid 3 Tiny Tinos around Tino Town, tasking users to find them
