Heineken Worlds Apart
Social
Two strangers, divided by their beliefs come together over a beer and prove that there's more that unites than divides us. My partner and I helped create the social portion of the campaign.
The ad won a load of awards including a Cannes Lion.
At the end of the film, viewers were prompted to speak to a Heineken Bot. The bot creates a personalised film which shows 'labelled' people describing the interests and passions they share with users.
Case study: