Lufthansa Feel The Adventure

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Influencers used to be a trusted source. This isn’t the case anymore. They are easily bought by the highest bidder, creating promotional #ads for profit. We wanted to bring some faith back into proceedings, creating the most genuine influencer campaign ever.

How? By equipping travel influencer Saunders with an electronic EEG device which measured his real emotions whilst travelling around Japan.

We created posters which showed Saunders actual brain activity as he walked through Tokyo and Kyoto.

We also created a website which analysed users scrolling habits. While they happily scrolled through parallax images of gorgeous destinations, we secretly analysing their unconscious behavioural data.

The website finally spat out the destination they truly desired. Allowing them to win flights to that location with Lufthansa.

This is my brain. Weird right? We used brain GIFs like this on social to push users towards the website.

And here’s a behind the scenes video.