IWF So Socking Simple
Social
We tackled a sensitive issue—indecent images of children—with a bold, humorous campaign designed to grab the attention of young men and drive action, all on a tight budget.
Enter Socky—a walking, talking wank sock.
The campaign won multiple awards, including the ISPA Best PR Campaign, and was even mentioned in the House of Commons. Most importantly, it led to a record 19% increase in reports to the Internet Watch Foundation.
Role: Creative
Directors: Johnny & Will
The online videos saw millions of views in the first week and led to many amazing comments. But most importantly, our young audience engaged in their thousands which, for content around such a sensitive subject, is pretty good.
Extra bits of 6 second content solidified the campaign message
We also created posters for the campaign which were circulated around universities to capture the attention of our audience
As well as short social GIFs which were shared by universities and other partners