IWF So Socking Simple
Social
We were tasked with taking a light hearted approach to something very sensitive indeed, indecent images of children. We needed to create a cut through, humorous campaign with very little budget, which provoked surprise and delight in a young audience and ultimately led them to report any indecent images they stumbled upon to the Internet Watch Foundation.
Enter, Socky – a walking, talking wank sock.
The ad won multiple awards including the ISPA best PR campaign and we even got a mention during a House of Commons Business of the House sitting.
Through the course of the campaign, we saw a record 19% increase in reports to IWF, which is what really matters.
Directors: Johnny & Will
The online videos saw millions of views in the first week and led to many amazing comments. But most importantly, our young audience engaged in their thousands which, for content around such a sensitive subject, is pretty good.
Extra bits of 6 second content solidified the campaign message
We also created posters for the campaign which were circulated around universities to capture the attention of our audience
As well as short social GIFs which were shared by universities and other partners