IWF
Socking Simple
Most young men said they would report child abuse content, but many didn’t know how.
The challenge was to remove that barrier.
We created a campaign that made reporting feel simple, quick and normal. Using an unexpected, attention-grabbing idea to turn a serious issue into something people would actually engage with and act on.
Enter Socky.
A walking, talking w*nk sock.
The campaign won multiple awards, including the ISPA Best PR Campaign, and was even mentioned in the House of Commons. Most importantly, it led to a record 19% increase in reports to the Internet Watch Foundation.
Role: Art Director + Set Design
Media: Digital