IWF

We tackled a sensitive issue.
Indecent images of children.
A bold campaign designed to grab the attention of young men and drive action, all on a tight budget.

Enter Socky.

A walking, talking w*nk sock.

The campaign won multiple awards, including the ISPA Best PR Campaign, and was even mentioned in the House of Commons. Most importantly, it led to a record 19% increase in reports to the Internet Watch Foundation.

Role: Art Director + Set Design

Media: Digital