Lufthansa

Brain Rated Travel

We think we know what we like.
Our brains say otherwise.

So we stopped listening to influencers and started listening to brainwaves.

We sent Saunders to Japan wearing an EEG headset, capturing his real reactions in real time.

No #ads.
No filters.
Just the truth, straight from the source.

Role: Art Director

Media: Digital + Print

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Critically Endangered Socks