Cadbury
Freddo Comic
Turning Freddo into a world kids want to be part of
Freddo is a simple product — a chocolate frog.
The challenge was to make it feel bigger than that.
So instead of advertising the product, we built a story around the character. Launching a comic, audio book and campaign that turned Freddo into something kids could engage with, not just eat.
But still, nothing beats the 15p Freddo days.
Role: Art Director
Media: Print + Digital
