Gatsby
Tino Town
The Gatsby Foundation helps young adults turn their passions into careers as technicians.
To show this, we created Tino Town—an 8-bit interactive Instagram experience. Users can explore a virtual town and discover technical careers that match their interests, like turning a love for guitar into a job as a live event technician.
Tino Town was the best performing campaign Gatsby have ever done
Role: Art Director
Media: Social
Tap a tile, for example Go Karting.
A tag appears, taking you to an Instagram page with a video below.
It shows how your interest in Go Karting can become a career, like aircraft maintenance.