CES
FOUNDER Startup
Most products are made to be consumed.
These were designed to create impact.
I created Critically Endangered Socks, a purpose-led brand that turns an everyday product into a tool for conservation. Every purchase directly supports wildlife protection, proving that simple daily choices can contribute to restoring the natural world.
A simple idea: wear something.
Protect something.
Website: criticallyendangeredsocks.com
Role: Creative Director, Head of Brand, Back Office Labeler
Featured: BBC, Vogue, Huff Post, Guardian
Worn by: Fearne Cotton, Jane Goodall
