Heineken
Worlds Apart
The world felt increasingly divided.
Heineken had a chance to show up differently. Not by talking about bringing people together, but by proving it.
We put strangers with opposing views in a room, got them to build something together, then revealed their differences. The choice: walk away, or sit down over a beer and talk.
The result positioned Heineken as more than a product.
A brand that actively creates connection.
11.5m organic YouTube views
625+ articles written with 91% + sentiment
1 Cannes Lion
Role: Art Director
Media: Digital