Heineken

We brought strangers with opposing views together, on feminism, climate change and LGBTQ+ rights.

Without revealing their divided opinions, they were asked to collaborate. Build something. Get to know each other.

Only then were their beliefs exposed.

At that moment, they were given a choice:
Walk away.
Or stay and talk over a beer.

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625+ articles written with 91% + sentiment

1 Cannes Lion

Role: Art Director

Media: Digital